Forget retirees, some cities are recruiting young professionals

USA Today is reporting that cities are putting out the welcome mat for coveted professionals age 25-34.

They’re everywhere you look in Washington, D.C.’s Metro stations: signboards featuring bearded and fedoraed young adults hanging out, everything filtered through a warmly burnished glow. The text varies from location to location, from “Where Standing Out Never Means Standing Alone” to “Where Cost of Living Is More Living Than Cost,” but they’re all clearly aimed at millennials living in one of the nation’s most expensive cities.

Look closely, and at the bottom, you’ll see “Columbus” and “”—as in Columbus, Ohio, the 15th largest city in the U.S., where city officials are hoping that young professionals will be tempted to move. Or, at least, think about moving there.

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