Big Data drives demand for analysts, data-savvy managers


By DON FENLEY

You hear all kinds of talk about how data collection is destroying privacy.  NSA collection is scary, but most big data is freely given up by consumers through Web browsers, loyalty cards, smart phones and the other stapes of the Information Age.

There is a loss of privacy, but there are paybacks in everything from health care and law enforcement to sports, e-commerce, retail and real estate.

Consumers are giving up more and more about themselves and that will create new jobs and boost the bottom line for companies via more precise trends forecasts and more accurate product and services targeting.

Sales of analytic software are already growing and are expected to increase by more than 30% in the next three years.  The demand for analysts who can drive that software and data-savvy managers is also growing. Business insiders expect a 1.5 million shortage of those workers in the next four years. And that’s only in the private sector.

©Don Fenley

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